Client
Skin by Brownlee & Co.
Skin by Brownlee & Co was founded by skincare expert and esthetician Sylvia Brownlee after 25 years in the industry. With a mission to help customers achieve clear, healthy skin, the Ohio-based brand offers in-person treatments and a results-driven skincare line formulated to target acne and hyperpigmentation.
DETAILS
Challenge
The Challenge
Despite a loyal customer base, email marketing wasn’t reaching its full potential. List growth was slow due to the absence of a pop-up form, and overlapping automated flows led to customers receiving too many emails. Without a clear email strategy, engagement and conversions were being lost.
Solution
The Solution
Pop-Up Implementation: Designed and launched a high-converting pop-up to capture new subscribers and accelerate list growth.
Flow Optimisation: Audited and restructured automated flows to prevent email fatigue while ensuring the right messages reached the right customers at the right time.
Campaign Strategy: Developed a strategic email calendar with targeted campaigns to educate, engage, and convert subscribers.
Regular Campaigns: Sending 12 strategic email campaigns per month to maintain engagement and increase conversion.
Performance Tracking: Introduced detailed monthly reports to analyse key metrics and continuously optimise results.
RESULT
The Result
→ Email typically accounting for 50-55% of revenue each month
→ Email revenue up 85% YOY
→ Pop-up submit rate of 10.92%
