Client
Mille Bags
Mille Bags are a mid-range women’s handbag and accessories brand. They sell worldwide, with the U.K, U.S, and Germany being their primary markets.
DETAILS
Challenge
The Challenge
Mille Bags had noticed that their email marketing revenue was on a downward trend, reaching a low of just 17% of revenue attributed to email. With Black Friday coming up in just a few weeks, they knew they needed help in this area to meet their ambitious revenue goals.
I was tasked with increasing their email revenue to 30% as soon as possible. Any account issues needed to be audited and fixed before their Black Friday sale went live. I was also asked to manage their regular email campaigns. They required a done-for-you email marketing management service that handled all aspects of email from end to end.
Solution
The Process
In-Depth Klaviyo Audit: To identify key areas to improve and opportunities.
Audit Fixes: I fixed the issues identified during the audit, including incorrect flow filters and pop-up triggers.
Flows & Pop-up: I optimised the existing flows and redesigned the pop-up to increase the email sign-up conversion rate.
Calendar & Campaigns: I created a monthly email marketing & SMS calendar, sending 3 email campaigns per week and 3 SMS per month.
SMS Implementation: I set-up their SMS and automated flows, unlocking a new channel for growth.
RESULT
The Result
→ Grew their email marketing revenue from 17% to 40% of their total store revenue in just 2 weeks.
→ Achieved over 10% submit rate on their pop-up form.
FEEDBACK
The Feedback
"Ffion is absolutely great when it comes to email marketing, I highly recommend her."
— Andromeda Media LLC @ Mille Bags
